Purpose of the Company Presentation
The purpose of our company presentation is to provide prospects and new customers with a comprehensive understanding of our company. This presentation is a crucial tool designed to highlight our company’s background, showcase our product range, highlight our competitive advantages, and convincingly demonstrate why distributors should choose to work with us.
Importance of the Company Presentation
- Information Dissemination:
- Company Overview: Introduces our company's history, mission, and values.
- Product Range: Details our product offerings, including pharmaceuticals, medical devices, supplements, and veterinary medicines.
- Showcasing our Product Portfolio:
- Wide Product Range: Highlights our expansive range of products that meets the needs of our distributors and their distribution channels.
- Branding: Explains our brand positioning and importance of marketing credible brands that build credibility and a strong market position.
- Establishing Competitive Advantages:
- Wide Range and Affordability: Demonstrates our capability to provide a “one-stop shop” position in which distributors can consolidate their orders with one supplier.
- Quality and Compliance: Emphasizes our commitment to quality control and regulatory compliance capabilities.
- Innovation: Showcases our revolutionary business model and superior distributor support.
- Building Trust and Credibility:
- Expertise and Experience: Highlights our industry experience and technical expertise.
- Customer Success Stories: Shares testimonials and case studies to build credibility.
- Convincing Prospects:
- Unique Selling Propositions (USPs): Articulates what sets us apart from competitors.
- Value Proposition: Demonstrates the tangible benefits of partnering with us.
This Reference SOP is designed to ensure our sales team effectively communicates the key points of the presentation, engages potential distributors, and secures new business opportunities. By following this guide, our sales representatives can consistently deliver impactful presentations that resonate with prospects and foster long-term partnerships.
Use of the Company Presentation
The company presentation, as explained above, is extremely important to effectively not only explain about our company, but also to convince potential distributors, or further educate and motivate new distributors, that we are the ONLY company they should be working with.
The company presentation is to be used for:
- Potential Distributors:
- Meetings in office with potential distributors
- Online meetings with potential distributors
- Sales Outreach Campaigns (BD trips) with potential distributors
- Self-Guided presentation (viewer to navigate through the content without a live presenter)
- Existing Distributors:
- Transition Meetings (when distributor account passes from BD Dept to AM Dept)
- Distributor meetings or seminars with their customers
Different Versions of the Company Presentation
The company presentation is available in different formats. All of these formats can be found here:
Z:\Shared drives\AdvaCare Sales Control\AdvaCare Product Pictures & Catalogs\AdvaCare Presentation
Z:\Shared drives\AdvaCare Marketing Control\AdvaCare Presentation\AdvaCare Company Presentation
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ANIMATED PRESENTATION:
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Online
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When to use? Only to be used by the Sales Dept during meetings to present the company. This online version and the password is not to be shared with any parties outside of the company.
https://presentation.advacarepharma.com/
Password: AdvaCareView24
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Video
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When to use? To be used by the Sales Dept or Marketing Dept to send to existing distributors for their marketing purposes to explain about AdvaCare Pharma. This video may also be sent to prospective distributors on a case-by-case basis pending approval by the manager of the AM Dept, BD Dept, or Marketing Dept.
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File (to be on USB)
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When to use? Only to be used by the Sales Dept during meetings to present the company. This serves as a backup option if access to the internet is not possible. This file is not to be shared with any parties outside of the company.
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STATIC PRESENTATION: PDF
When to use? Use in any scenario when the animated version cannot be used, specifically for sending to prospective distributors or existing distributors. The PDF version is not animated but has clickable links embedded.