Website Navigation Manual

Welcome to the Website Navigation Manual for the Sales and Marketing Department at AdvaCare Pharma. In today's digital age, an effective online presence is crucial for engaging customers and prospects. As frontline representatives of our company, it's essential for sales and marketing professionals to have easy access to all relevant links on our website. This manual serves as a comprehensive library of essential links, along with instructions on when and why to use each link.

Importance of Utilizing Website Links:

• Targeted Information Delivery: Our website contains a wealth of resources, including product details, educational content, and industry insights. By utilizing the appropriate links, salespeople can provide customers with targeted information tailored to their needs and preferences. This personalized approach enhances customer satisfaction and builds trust in our brand.
• Enhanced Customer Experience: Navigating through a website to find relevant information can be time-consuming for customers. By utilizing direct links, sales representatives can streamline the process, ensuring that customers quickly access the information they seek. This seamless experience contributes to overall customer satisfaction and loyalty.
• Improved Marketing Effectiveness: For marketing professionals, directing prospects to specific landing pages or resources is vital for driving conversions and generating leads. By leveraging the right links in promotional campaigns or outreach efforts, marketers can effectively communicate key messages and compel action from their target audience.
• Consistency in Messaging: Utilizing standardized links ensures consistency in messaging across all communication channels. Whether it's a sales presentation, email correspondence, or social media post, having access to approved links helps maintain brand integrity and ensures that accurate information is conveyed to stakeholders.

Navigating the Manual:

This manual is organized into sections based on the different categories of links available on our website. Each section provides a brief overview of the link category, followed by a list of specific links and their respective purposes. Additionally, instructions are provided on when and how to use each link effectively.

MAIN PAGES

Homepage

When to use:

• User can see the most basic information about our company.
• Direct non-targeted users only if not clear of what user wants to see about the company.

Distribute with Us

When to use:

• User can see information specifically about distributing our products.
• Information is targeted to show distributors the information we want them to see.
• Video 1: Distribution of our products / Video 2: Product Registration

Distribute with Us - Registration Process

When to use:

• User can see the steps in the product registration process.

Company

When to use:

• User can see details about the company.
• Direct users to build credibility and make a strong impression.
• Video is an introduction to the company.

Contact Us

When to use:

• Main contact webpage of the website.
• Direct users to directly contact us via this webpage.

Media

When to use:

• Webpage containing articles, landing pages, advertisements, announcements.
• Only direct users to specific advertisements and announcements when necessary.
• Many landing pages will not be viewable on the Media page > only for marketing purposes.

FAQ

When to use:

• Webpage including answers to our most commonly asked questions.
• Direct users asking many basic questions, but only as a supplementary resource.

Search

When to use:

• Direct users to Search webpage in limited cases.
• Always first direct users looking for specific products or product ranges to targeted L3 or Indication Pages before directing to Search webpage.

L1 - PRODUCT RANGE OVERVIEW

When to use:

• User can navigate all product ranges on one page.
• This webpage is not in the website user journey/flow. Instead this webpage is meant to be a landing page to drive traffic from campaigns, Ads or a link sent to someone to see our entire range.
• This webpage links to L3 webpages.

L2 - BRAND PAGES

IMPORTANT:

Pharmaceutical and Veterinary product ranges do not have L2 pages because both product ranges are marketed under the AdvaCare Pharma brand and each product has its own brand name.

Medical Devices

When to use:

• User can learn more about the 5 medical device brand divisions.
• Each brand division includes a short description of the types of products in each division.
• This webpage links to the L3 webpages to navigate the medical device products.

Supplements

When to use:

• User can learn more about the AdvaLife brand.
• This webpage links to the L3 webpages to navigate the AdvaLife products.

Pet Supplements

When to use:

• User can learn more about the AdvaMate brand.
• This webpage links to the L3 webpages to navigate the AdvaMate products.

L3 - PRODUCT NAVIGATION

Pharmaceuticals

When to use:

• User can see all Pharmaceutical products.
• User can navigate the sub-ranges (dosage forms) to see the products in each category.

Medical Devices

When to use:

• User can see all products included in the 5 medical device product divisions.

Medical Devices - AccuPoint

When to use:

• User can see all AccuPoint products.
• User can navigate the sub-ranges to see the products in each category.

Medical Devices - AccuQuik

When to use:

• User can see all AccuQuik products.
• User can navigate the sub-ranges to see the products in each category.

Medical Devices - StaySafe

When to use:

User can see all StaySafe products. User can navigate the sub-ranges to see the products in each category.

Medical Devices - StayGuard

When to use:

• User can see all StayGuard products.
• User can navigate the sub-ranges to see the products in each category.

Medical Devices - StayDry

When to use:

• User can see all StayDry products.
• User can navigate the sub-ranges to see the products in each category.

Supplements

Supplements - Health Category

When to use:

• User can see all Supplement products.
• User can navigate the sub-ranges (health categories) to see the products in each category.

Supplements - Dosage Form

When to use:

• User can see all Supplement products.
• User can navigate the sub-ranges (dosage forms) to see the products in each category.

Veterinary

When to use:

• User can see all Veterinary products.
• User can navigate the sub-ranges (dosage forms) to see the products in each category.

L3 - INDICATION PAGES

Pharmaceuticals: Therapeutic Class

When to use:

• User can see the products for a specific therapeutic class of pharmaceuticals.

Medical Devices: Indicated Use

When to use:

• User can see the products for a specific indicated use of medical devices.

Medical Devices: AccuQuik Sub-Categories

When to use:

• User can see the products for a specific sub-category of diagnostic tests.

Supplements: Indication

When to use:

• User can see the products for a specific indication of supplement products.

Veterinary: Therapeutic Class

When to use:

• User can see the products for a specific therapeutic class of veterinary medicines.

Veterinary: Target Species

When to use:

• User can see the veterinary medicines for a specific animal species.

Pet Supplements: Indication

When to use:

• User can see the products for a specific indication of pet supplements and healthcare products.

TESTIMONIALS

Customer/Distributor Voices

ALL: CIS / Middle East / South America

When to use:

• User can see customer experience as a distributor of AdvaCare Pharma products.

ALL: Singapore / South Africa / Spain

When to use:

• User can see customer experience as a stakeholder in different parts of the supply chain.

Medical Devices: Europe / South America / Middle East

When to use:

• Users can see customer experience in different parts of supply chain with our medical devices.

AdvaLife: Chile / Middle East / Philippines

When to use:

• Users can see customer experience in different parts of supply chain with AdvaLife supplements.

AdvaMate: South Africa / Middle East / Canada

When to use:

• Users can see customer experience in different parts of supply chain with AdvaMate pet supplements.

VIDEOS

Doctor/Expert Voices

Distribution

When to use:

• User can watch a short video explaining about distributing AdvaCare Pharma products.

Product Registration

When to use:

• User can watch a short video about product registration of AdvaCare Pharma products.

Company Introduction

When to use:

• User can watch a short video with a company introduction.

Pharmaceuticals

When to use:

• User can watch a short video explaining our pharmaceutical product range.

Medical Devices

When to use:

• User can watch a short video explaining our medical device product range.

Supplements

When to use:

• User can watch a short video explaining our supplement product range.

Veterinary

When to use:

• User can watch a short video explaining our veterinary product range.

NEWSLETTER UNSUBSCRIBE

When to use:

• To be added to all Newsletters as an option for Email Recipient to Opt-Out of the Mailing List.