The following must be read before proceeding:
Distribution Channels: Introduction >
Understanding our Target Audience
AdvaCare Pharma products are sold through various distribution channels. Each channel is unique, sharing both similarities and many differences with the others. However, what all distribution channels have in common is that each channel drives our products to one final end of the supply chain: the end consumer.
It is imperative that our Marketing, BD, AM and even Purchasing Departments all have a very deep understanding of the supply chain, specifically how our products get to the end consumer. Our distribution channels are divided into 2 categories:
Primary Target Audience
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Secondary Target Audience
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Distributors |
Hospitals & Clinics |
Pharmacies & Retail Stores |
Doctors |
Sub-Distributors |
Institutions |
Labs |
Veterinary Clinics |
Veterinary Supply & Feed Stores |
Livestock Farmers |
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