Understanding how we support our distributors is key to how we differentiate from competitors. A deep understanding of the distributor is required, as well as providing meaningful support that is standardized for efficiency yet evolving to allow us to stay ahead of the competition.
The objectives of Promotional Support are:
1. Provide a value added service.
2. Provide our distributors useful materials that help the sales of our products > Engage target audience.
3. AdvaCare brand recognition > Stand out from competitors.
4. Optimal mix of promotional elements:
• Provide information
• Differentiate a product
• Increase demand
• Increase sales
• Accentuate a product's value
1) Understanding the Needs of the Distributor:
https://docs.google.com/document/d/1o86HkqdiEqHWG4F-37wXMQxnrZw_KbP7DF6lC2EweMs/edit
• Odoo Contact > Profile tab
2) Standard Promo Materials:
Z:\Shared drives\AdvaCare Marketing Control\Promotional Material\
3) Digital and Online Support:
• Digital assets for online and offline
• Online campaigns
4) Other Distributor Support:
• On-site training
• Quarterly Business Reviews (QBR)
• Transition Meetings
• AM and BD Customer Development processes