Onboarding Workshop: About AdvaCare

It is essential that every employee, especially new employees, have a comprehensive understanding of AdvaCare, how we operate, our strengths and weaknesses and most importantly understand the essence of what we do. Every department works in the context of the larger organization in which interdepartmental relationships are vital our success.

The objectives of the Onboarding Workshop are:

1. Comprehend how customers and vendors perceive AdvaCare.
2. Understand the basic business model of AdvaCare.
3. Knowing the roles and responsibilities of each department.
4. Thorough knowledge of AdvaCare's product ranges.
5. Understand the Strengths, Weaknesses, Opportunities and Threats facing AdvaCare.

1) AdvaCare Presentation:

How AdvaCare presents itself to customers?

2) AdvaCare Business Model:

https://support.advacarepharma.com/policies
Z:\Shared drives\AdvaCare Marketing Control\AdvaCare Presentation

3) The Role of each department in the company:

https://support.advacarepharma.com/policies/organizational-structure/roles-and-responsibilities

4) AdvaCare Product Ranges:

Z:\Shared drives\AdvaCare Marketing Control\AdvaCare Product Catalogs
https://www.advacarepharma.com/en/

5) SWOT:

1. Strengths:

• Very wide product range
• Unique market position: USA brand with low cost, quality products focused on low-middle income countries
• Focus on brand building
• Long customer lifecycle
• Consistently improving internal organization and structure

2. Weaknesses:

• Political and currency instability in low income countries
• High regulatory barriers for pharma/medical products industry: Pharmaceuticals, Supplements, Medical Devices, Veterinary
• Pharma industry is capital intensive > lack of significant funding
• Increasing domestic production in our target countries

3. Opportunities:

• Leverage production strengths of China and India
• Growth in new ranges
• Increased use of data to connect products, vendors, country requirements, and customer dynamics
• Emerging Markets have higher economic (growing middle class) and population rates

4. Threats:

• High and increasing competition from manufacturers
• USD shortages
• Human capital
• Constantly changing regulatory environment